Wednesday, December 5, 2007
Marketing thoughts and ideas
Now D is much better at marketing than I will ever be. But our daughters seem to be better than both of us put together (got their Grandma's talent for that - she was a top-notch cosmetic salesperson for years). So as we put together information and ideas on marketing we are going to use family to "test market". Considering the wonderful size of our extended family (over 35 sets of aunts/uncles and multitudes of cousins as well as immediate family!) we should get a good idea of how well we are doing. This week we really got a boost when D told several of his co-workers about how we plant to process, package and market our products and several of them seriously asked him about if we would consider investors! These are ladies in real estate and marketing and they are very gung-ho about pecans?!! Hopefully that means we are on the right track! Personally I really look forward to the interaction with the customers when the time comes because that was so much fun at the Bagel Shoppe. Right now I have to begin testing chocolate coating recipes (oh, poor me!!) and chocolate fudge recipes and pecan pie recipes to get those down-pat. I must admit that we are all becoming "pecan connoisseurs" and I can now tell something about the age/drying time of a pecan although I still can't taste the difference in varieties that some people claim they can taste. Maybe with time.....
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